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 PROJECT 10 

REBRANDING & STAIONARY FOR VANS

For this rebranding project for my Studio 2 class, I decided that I wanted to revamp the world famous Vans. I chose this company because I love their products (shoes, clothes, hats), & I have been wearing their shoes since I was a child.

 

I felt that, even though their current logo is perfect, it would be fun to switch it up a bit. I went with a font that is a bit more retro while staying close to the original design of the logo. With the tag on the back of the shoe being red, I decided to keep the color since it is strong & dominate which makes it bold & stand out from other stationary items. I also wanted to incorporate a bold pattern that was reminiscent of old skool pattern, so the rings in bold black, white, & red was the perfect way to go. Although this rebranding project was just for kicks, I enjoyed being able to take on an actual company & redesign their stationary items.

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