VITA gummies is an organic gummy product designed for teens & young adults. The design concept of the imaginary brand was intended to be more "adult-like" so that teenagers & young adults can enjoy the benefits of the product without the childish imagery & color palette. 

 

At first, my initial idea was to produce a single version of the brand marketing just one type of vitamin (Vitamin A). After much thought, I felt that it would be best to produce two more in order to further fulfill a believable product. With that being said, Vitamin B & C were created with the intention of an individual selecting which type of vitamin they may need more of.